Drawing in a new shooter is not easy. Muzzle loading is a very small niche hobby within another hobby (shooting sports, hunting, etc.). You need to find a person not only with a draw toward fire arms and shooting sports, but one who wants to move into this relatively small niche with an even steeper learning curve. I've taught loading, shooting, and cleaning to a variety of people (range open house, Women on Target, muzzle loader club matches, etc.), and if you get 1-in-20 to return as a regular, you're doing OK. If you get 1-in-10 or 1-in-15, you're doing well. You have to go out and engage with people ready to try it, and then be prepared to only succeed a small percentage of the time. But you still do it because it's the right thing to do for our sport.