Did you recently kill it, or was it killed back in winter? If it recently died, don't bother trying to sell it. Even if it was a winter kill, you wont get near those numbers. A perfect hide from your region (and I mean perfect -good color, size, fur, and handling) might fetch you $100-$120 or so. But yes, the fur market is pretty good right now for some critters. IIRC, beaver isn't what it should be.
Anyways, since its a bobcat, I'd keep it as fur-on leather. A small bobcat-hide shooting bag would look cool, with the spots and all. Not sure how you should tan it though. You could try braintanning it yourself for even more authenticity (and of course more coolness :grin: ) but if it is a summer skin, you risk damaging the hair follicles and causing the hair to slip (fall out) as you scrape the meat and crud off. Might consider sending it to a tannery then. Or pickle it yourself to help set the hair and possibly prevent it from slipping as you tan it.
If it is a good winter hide though, braintanning it shouldn't be a problem. I haven't dealt with a bobcat hide myself, so I cant say for sure.