I heard that the "floating characteristic" of Ivory was discovered purely by accident. It just so happened there was a market for floating soap. The developers were not looking into floating soap on purpose. Kind of like the vulcanisation of rubber. They stumbled upon it. Serendipity?I have heard a couple of stories about Ivory soap as well. I don''t have any idea which is right or even close to the truth? All I know is my mother always bought Ivory soap? I didn't even know or care if there was another brand. Many years have past and tried and true Ivory is in my house?
My wife asked me the other day did I take a shower? I told her,""not that I could recall. ! I didn't even know one was missing''? LOL